Illuminated light bulb with bees, showcasing 'Driven to Create' hosted by Paul Melluzzo.

Driven to Create is a labor of love.

For years, I wanted to create a podcast or Youtube channel that focused solely on the act of creating.  Software agnostic...Skill agnostic.

Sometimes I interview other creatives in fields such as cinematography, motion design, or music, but I am open to speaking with all walks of life as long as they have one attribute...creativity.

Man enthusiastically expressing eagerness to sign up, wearing a flamingo-patterned shirt.

Person talking about art techniques with 'learn how to draw' text graphic.

Confident man with glasses in a green shirt, illuminated by a blue light in a modern setting.

Man speaking with a serious expression, text overlay: 'YOU CAN HAVE AN' in a creative setting.

When I was first brainstorming the idea of the podcast, I had just re-created my personal portfolio website.  I wanted to draw on my roots a bit, so I dove into classic Italian advertising and typesetting.

Montecatini Pro Stretto and Dharma Gothic E Bold typefaces showcased for design use.

For my portfolio, I sampled colors from a variety of ads until I felt like I had a cohesive color palette.

Color palette with five colors: Azzurro, Rosso, Arancia, Nero, and Bianco with corresponding hex codes.

With the podcast, I wanted to differentiate the styling, but still be reminiscent of my personal brand.  I tweaked the orange from the main color palette and created a more subdued branding for the podcast.

Color palette featuring Ginepro, Giada, Bianco, Zucca, and Ardesia with hex codes.

The goal for the episode artwork in Season 1 was to center around the theme of a lightbulb and explore the different environments that I could put them in.  

I chose to generate the background images in Midjourney and Black Forest Labs Flux.1 Dev model.  After they were generated and upscaled, I brought them in to Adobe Photoshop for additional tweaks and cleanup.  

My emphasis on creating a streamlined process for the artwork was a result of my goal for letting nothing get in the way of me producing more episodes.

For more general assets, I create them using an amalgamation of Cinema 4D, AI Generative Image Models, Adobe Photoshop, and Illustrator.

The podcast is available to watch on Spotify here or on Youtube.  It is also available for listening on my website.

Elegant woman dances in a grand venue with robots and musicians, showcasing creativity and style.

A visual guide outlining steps for creating design moodboards, including assets, typography, and color palette.

Text graphic predicting the rise of generalists in the next five years

Portfolio landing page design inspired by 1800s advertisement style, featuring modern design tools.

Retro-style illustration of a woman in red dress by a vintage car at a diner, evoking Saturday night vibes.

Driven to Create Podcast Brand Design for Podcast A look behind the scenes of the visual development of the branding for my podcast "Driven to Create" Cinema 4D WAN2.2 ComfyUI Adobe CC 69896431b51666cece64d34c Driven to Create is a labor of love. For years, I wanted to create a podcast or Youtube channel that focused solely on the act of creating. Software agnostic...Skill agnostic. Sometimes I interview other creatives in fields such as cinematography, motion design, or music, but I am open to speaking with all walks of life as long as they have one attribute...creativity. 69896470b51666cece64d34d When I was first brainstorming the idea of the podcast, I had just re created my personal portfolio website. I wanted to draw on my roots a bit, so I dove into classic Italian advertising and typesetting. 6989d022b51666cece64d352 For my portfolio, I sampled colors from a variety of ads until I felt like I had a cohesive color palette. 6989d04db51666cece64d353 With the podcast, I wanted to differentiate the styling, but still be reminiscent of my personal brand. I tweaked the orange from the main color palette and created a more subdued branding for the podcast. 6989d07cb51666cece64d354 The goal for the episode artwork in Season 1 was to center around the theme of a lightbulb and explore the different environments that I could put them in. I chose to generate the background images in Midjourney and Black Forest Labs Flux.1 Dev model. After they were generated and upscaled, I brought them in to Adobe Photoshop for additional tweaks and cleanup. My emphasis on creating a streamlined process for the artwork was a result of my goal for letting nothing get in the way of me producing more episodes. For more general assets, I create them using an amalgamation of Cinema 4D, AI Generative Image Models, Adobe Photoshop, and Illustrator. The podcast is available to watch on Spotify here or on Youtube. It is also available for listening on my website. 6989d3ebb51666cece64d35f 6989d3fdb51666cece64d360 6989d40db51666cece64d361

Brand Design for Podcast

A look behind the scenes of the visual development of the branding for my podcast "Driven to Create"

Driven to Create Podcast

Driven to Create Podcast Brand Design for Podcast A look behind the scenes of the visual development of the branding for my podcast "Driven to Create" Cinema 4D WAN2.2 ComfyUI Adobe CC 69896431b51666cece64d34c Driven to Create is a labor of love. For years, I wanted to create a podcast or Youtube channel that focused solely on the act of creating. Software agnostic...Skill agnostic. Sometimes I interview other creatives in fields such as cinematography, motion design, or music, but I am open to speaking with all walks of life as long as they have one attribute...creativity. 69896470b51666cece64d34d When I was first brainstorming the idea of the podcast, I had just re created my personal portfolio website. I wanted to draw on my roots a bit, so I dove into classic Italian advertising and typesetting. 6989d022b51666cece64d352 For my portfolio, I sampled colors from a variety of ads until I felt like I had a cohesive color palette. 6989d04db51666cece64d353 With the podcast, I wanted to differentiate the styling, but still be reminiscent of my personal brand. I tweaked the orange from the main color palette and created a more subdued branding for the podcast. 6989d07cb51666cece64d354 The goal for the episode artwork in Season 1 was to center around the theme of a lightbulb and explore the different environments that I could put them in. I haven't determined what the theme of Season 2 will be yet, but in order to not seek perfectionism, I chose to generate the background images in Midjourney and Black Forest Labs Flux.1 Dev model. After they were generated and upscaled, I brought them in to Adobe Photoshop for additional tweaks and cleanup. My emphasis on creating a streamlined process for the artwork was a result of my goal for letting nothing get in the way of me producing more episodes. For more general assets, I create them using an amalgamation of Cinema 4D, AI Generative Image Models, Adobe Photoshop, and Illustrator. The podcast is available to watch on Spotify here or on Youtube. It is also available for listening on my website. 6989d3ebb51666cece64d35f 6989d3fdb51666cece64d360 6989d40db51666cece64d361

Driven to Create Podcast Brand Design for Podcast A look behind the scenes of the visual development of the branding for my podcast "Driven to Create" Cinema 4D WAN2.2 ComfyUI Adobe CC 69896431b51666cece64d34c Driven to Create is a labor of love. My side piece...if you will. For years, I wanted to create a podcast or Youtube channel that focused solely on the act of creating. Software agnostic...Skill agnostic. Sometimes I interview other creatives in fields such as cinematography, motion design, or music, but I am open to speaking with all walks of life as long as they have one attribute...creativity. 69896470b51666cece64d34d When I was first brainstorming the idea of the podcast, I had just re created my personal portfolio website. I wanted to draw on my roots a bit, so I dove into classic Italian advertising and typesetting. 6989d022b51666cece64d352 For my portfolio, I sampled colors from a variety of ads until I felt like I had a cohesive color palette. 6989d04db51666cece64d353 With the podcast, I wanted to differentiate the styling, but still be reminiscent of my personal brand. I tweaked the orange from the main color palette and created a more subdued branding for the podcast. 6989d07cb51666cece64d354 The goal for the episode artwork in Season 1 was to center around the theme of a lightbulb and explore the different environments that I could put them in. I haven't determined what the theme of Season 2 will be yet, but in order to not seek perfectionism, I chose to generate the background images in Midjourney and Black Forest Labs Flux.1 Dev model. After they were generated and upscaled, I brought them in to Adobe Photoshop for additional tweaks and cleanup. My emphasis on creating a streamlined process for the artwork was a result of my goal for letting nothing get in the way of me producing more episodes. For more general assets, I create them using an amalgamation of Cinema 4D, AI Generative Image Models, Adobe Photoshop, and Illustrator. The podcast is available to watch on Spotify here or on Youtube. It is also available for listening on my website. 6989d3ebb51666cece64d35f 6989d3fdb51666cece64d360 6989d40db51666cece64d361

Epicly.ai logo on a futuristic background with silhouetted figures and abstract structures.

In 2023, Torrey Benane and I observed a shift in the creative industry, characterized by clients demanding faster content and an increase in cookie-cutter digital content online. We embarked on developing an AI-enabled app designed to produce superior scripts and realistic AI voiceovers.

At the time, there were limited tools available to achieve our goal and convincing traditional marketing departments to trust AI-Generated content would be difficult.  On top of that, marketers already had difficulty maintaining their brand voice across all of their content (social media, blogs, video), so we needed to account for that.

Epicly was accepted into the Founder University Pre-Accelerator and, despite not securing investment, ranked in the top 10% of a cohort of over 225 startups.

Epicly.AI and Launch collaboration graphic with silhouettes of people in a futuristic setting.

Epicly.AI interface showing brand kits, logos, and guidelines management tools.

Dashboard showing marketing goals: Boost Brand Awareness, Drive Website Traffic, Generate Quality Leads

Epicly.ai dashboard for pet nutrition campaign showcasing brand overview and project details.

Corgi by pool with 'Treat Them Like Family' text, showcasing pet care and love graphics.

Dashboard overview of ad performance metrics, showing spending, impressions, clicks, and active campaigns.

Instant Creative Briefs

Set your Marketing Goals

Set your Storytelling Structure

Integrated Feedback Threads

Publish across Platforms

The branding features a "Modern SaaS" aesthetic, characterized by a bold, blocky typeface with a cutout feature for the logo. The name "Epicly" is inspired by the term "Epic," which refers to a story.

Brand style guide for EPICLY.AI outlining logos, colors, and fonts.

My partner, Torrey Benane had selected the initial color palette, and then I got to work fleshing out the entire branding and graphical elements

Interface for generating a social media script with mode selection options.

Mobile app interface for Epicly.AI with content creation options displayed.

Epicly was established to simplify marketing for Marketing Departments and Small Business Owners by empowering their teams to distribute content more efficiently.

Profile of Sarah Johnson, CMO with expertise in marketing and consumer insights.

Profile overview of Jamie Lee, a 29-year-old e-commerce business owner in Seattle.

Marketing profile of Alex Martinez, including demographics, goals, challenges, and communication preferences.

Paul Melluzzo

Torrey Benane

The platform was deployed on AWS using Porter, built with ReactJS and Express for backend API routes. It utilized MongoDB for the database layer and featured an internal router for Generative AI models, including OpenAI GPT and Anthropic Claude.

Paul Melluzzo and Torrey Benane in gray shirts with 'EPICLY.AI' logo at AWS event location.

EPICLY.AI logo with a futuristic background and silhouettes of people exploring a digital world.

Epicly AI React JS Express JS Open AI AWS Porter Docker 6989fcb3b51666cece64d368 In 2023, Torrey Benane and I observed a shift in the creative industry, characterized by clients demanding faster content and an increase in cookie cutter digital content online. We embarked on developing an AI enabled app designed to produce superior scripts and realistic AI voiceovers. 698a27b6b51666cece64d37c At the time, there were limited tools available to achieve our goal and convincing traditional marketing departments to trust AI Generated content would be difficult. On top of that, marketers already had difficulty maintaining their brand voice across all of their content (social media, blogs, video), so we needed to account for that. 698a285fb51666cece64d37d Epicly was accepted into the Founder University Pre Accelerator and, despite not securing investment, ranked in the top 10% of a cohort of over 225 startups. 698a2595b51666cece64d378 The branding features a "Modern SaaS" aesthetic, characterized by a bold, blocky typeface with a cutout feature for the logo. The name "Epicly" is inspired by the term "Epic," which refers to a story. 698a24f4b51666cece64d375 My partner, Torrey Benane had selected the initial color palette, and then I got to work fleshing out the entire branding and graphical elements Epicly was established to simplify marketing for Marketing Departments and Small Business Owners by empowering their teams to distribute content more efficiently. The platform was deployed on AWS using Porter, built with ReactJS and Express for backend API routes. It utilized MongoDB for the database layer and featured an internal router for Generative AI models, including OpenAI GPT and Anthropic Claude.

Epicly AI

Epicly AI React JS Express JS Open AI AWS Porter Docker 6989fcb3b51666cece64d368 In 2023, Torrey Benane and I observed a shift in the creative industry, characterized by clients demanding faster content and an increase in cookie cutter digital content online. We embarked on developing an AI enabled app designed to produce superior scripts and realistic AI voiceovers. 698a27b6b51666cece64d37c Marketing teams were spending countless hours creating variations of ads for different platforms, audiences, and A/B tests. The existing tools were either too complex or produced generic results that didn't convert. 698a285fb51666cece64d37d Epicly was accepted into the Founder University Pre Accelerator and, despite not securing investment, ranked in the top 10% of a cohort of over 225 startups. 698a2595b51666cece64d378 The branding features a "Modern SaaS" aesthetic, characterized by a bold, blocky typeface with a cutout feature for the logo. The name "Epicly" is inspired by the term "Epic," which refers to a story. 698a24f4b51666cece64d375 My partner, Torrey Benane had selected the initial color palette, and then I got to work fleshing out the entire branding and graphical elements Epicly was established to simplify marketing for Marketing Departments and Small Business Owners by empowering their teams to distribute content more efficiently. The platform was deployed on AWS using Porter, built with ReactJS and Express for backend API routes. It utilized MongoDB for the database layer and featured an internal router for Generative AI models, including OpenAI GPT and Anthropic Claude.

Epicly AI React JS Express JS Open AI AWS Porter Docker 6989fcb3b51666cece64d368 Epicly.AI approached us with a vision: create an AI powered platform that would democratize sophisticated ad creation for marketing teams of all sizes. The challenge was to build something powerful enough for enterprise use yet intuitive enough for small teams without dedicated designers. 698a27b6b51666cece64d37c Marketing teams were spending countless hours creating variations of ads for different platforms, audiences, and A/B tests. The existing tools were either too complex or produced generic results that didn't convert. 698a285fb51666cece64d37d Epicly was accepted into the Founder University Pre Accelerator and, despite not securing investment, ranked in the top 10% of a cohort of over 225 startups. 698a2595b51666cece64d378 The branding features a "Modern SaaS" aesthetic, characterized by a bold, blocky typeface with a cutout feature for the logo. The name "Epicly" is inspired by the term "Epic," which refers to a story. 698a24f4b51666cece64d375 My partner, Torrey Benane had selected the initial color palette, and then I got to work fleshing out the entire branding and graphical elements Epicly was established to simplify marketing for Marketing Departments and Small Business Owners by empowering their teams to distribute content more efficiently. The platform was deployed on AWS using Porter, built with ReactJS and Express for backend API routes. It utilized MongoDB for the database layer and featured an internal router for Generative AI models, including OpenAI GPT and Anthropic Claude.

Patron Tequila

This video campaign garnered over half a million views on Youtube, and continue to be used in other playlists from the brand.

Filming a cooking segment with a man and woman in a modern kitchen setting.

Cocktails at Home - Presented by Patrón Cocktail Recipe Video Series Blackmagic Ursa Mini Pro Blackmagic Pocket 6K Schneider Optics Davinci Resolve Adobe CC Patron Tequila Alcohol / CPG 69881e52b51666cece64d2dd This video campaign garnered over half a million views on Youtube, and continue to be used in other playlists from the brand. 69896162b51666cece64d34a

Cocktail Recipe Video Series

Cocktails at Home - Presented by Patrón

Cocktails at Home - Presented by Patrón Cocktail Recipe Video Series Blackmagic Ursa Mini Pro Blackmagic Pocket 6K Schneider Optics Davinci Resolve Adobe CC Patron Tequila Alcohol / CPG 69881e52b51666cece64d2dd This video campaign garnered over half a million views on Youtube, and continue to be used in other playlists from the brand.

Cocktails at Home - Presented by Patrón Cocktail Recipe Video Series Blackmagic Ursa Mini Pro Blackmagic Pocket 6K Schneider Optics Davinci Resolve Adobe CC Patron Tequila Alcohol / CPG 69881e52b51666cece64d2dd Epicly.AI approached us with a vision: create an AI powered platform that would democratize sophisticated ad creation for marketing teams of all sizes. The challenge was to build something powerful enough for enterprise use yet intuitive enough for small teams without dedicated designers. Marketing teams were spending countless hours creating variations of ads for different platforms, audiences, and A/B tests. The existing tools were either too complex or produced generic results that didn't convert. This video campaign garnered over half a million views on Youtube, and continue to be used in other playlists from the brand.

Cocktails at Home - Presented by Patrón Cocktail Recipe Video Series Blackmagic Ursa Mini Pro Blackmagic Pocket 6K Schneider Optics Davinci Resolve Adobe CC Patron Tequila Alcohol / CPG 69881e52b51666cece64d2dd Epicly.AI approached us with a vision: create an AI powered platform that would democratize sophisticated ad creation for marketing teams of all sizes. The challenge was to build something powerful enough for enterprise use yet intuitive enough for small teams without dedicated designers. Marketing teams were spending countless hours creating variations of ads for different platforms, audiences, and A/B tests. The existing tools were either too complex or produced generic results that didn't convert. Within 3 months of launch, Epicly.AI onboarded over 500 marketing teams and processed 10,000 ad campaigns. Users reported a 70% reduction in ad creation time and a 25% improvement in click through rates.

Beauty Prestige Group

Evening scene at Paramount Pictures with palm trees and string lights outside the iconic entrance.

Paramount Theater with ornate architecture and trees under a blue sky.

Scenic courtyard of Paramount Studios with a fountain and palm trees under a blue sky.

Vibrant cityscape featuring unique architectural styles of neighboring buildings under a clear blue sky.

Illuminated water tower at night, featuring the Paramount logo on its white structure.

Wide shot of a quiet street featuring historic buildings under a clear blue sky.

Street view of vintage buildings with red canopies and a yellow dumpster in an urban setting.

Empty urban street with storefronts and blue skies on a sunny day.

Event map with stages, live music, presentations, and marketplace locations.

Event map featuring Paramount Theatre, Joie de Vivre lunch, and Laura Mercier dinner locations.

It can't be understated on how big New York Street is at Paramount Studios.  Spanning across several mock "city blocks", we set up the "Scent and Beauty Marketplace" in the block towards the back.  It gave enough room to fit people in, but also wasn't so expansive that we would need to fill a lot of space with visuals and decorations.

In the portfolio of BPG brands, Shiseido, Dolce and Gabbana, Laura Mercier, Hermes, and Issey Miyake were featured with their own dedicated sections.

Crowd gathering on a stylish street for a Shiseido event, showcasing urban architecture and social atmosphere.

Crowd of diverse people at a Shiseido event in a vibrant outdoor setting.

3D model of a store front with display cases and branded signage for Hermes and Laura Mercier.

Empty urban street with vintage buildings, colorful displays, and outdoor event setups in bright sunlight.

For Hermes, they showcased their products along with a photo booth with their pattern as a backdrop.  There was also a coffee bar where a barista would serve guests with a cup of coffee art.

Conversation at a Twilly Hermès event featuring a woman in glasses and a man in a suit.

Group of women posing playfully in front of a vibrant, colorful mural

Twilly d'Hermès perfume bottle displayed on a wall with colorful ribbon accents.

Two women smiling against a vibrant, colorful backdrop, one holding an orange box.

Display of Twilly d'Hermès perfume bottles and packaging outside Hermes popup.

Laura Mercier's booth featured a product showcase, live try-ons for their lipstick line, and interactive quizzes for the guests.  I created the signage for the booth and building as well as graphic design for the quizzes.

Cosmetic event with diverse attendees interacting at a booth featuring makeup products and technology.

Laura Mercier promotional display featuring Lipsology and Colour Astrology products on a city street.

Laura Mercier's Lipsology display featuring bold red lipstick on a lip image.

Exterior view of a Laura Mercier store sign on a brick building.

Shiseido was fashioned like a retro magazine stand.  Like the other brands, we designed custom window graphics and signage for the newspaper stand that featured their "Tsubaki" or Camellia logo bug.

People exploring a colorful display of snacks and beverages at an outdoor event.

Shiseido store front featuring vibrant pink signage and promotional artwork.

A vibrant Shiseido display featuring cosmetics, magazines, and Japanese snacks.

Shiseido advertisement featuring a woman's portrait with red lanterns outside a storefront.

The theme for Dolce & Gabbana was that of a traditional Italian market.  There was a guitarist playing live music, branded Gelato cups, and a backdrop where attendees could post their selfies.

Musician playing an electric guitar with an iPad holder in a performance setting.

Promotional display with #DGFamily logo and colorful fruit stand in a vibrant outdoor setting.

Bar with Dolce & Gabbana branding featuring champagne glasses and a cocktail sign.

Dolce & Gabbana store entrance with black doors featuring the logo prominently displayed.

Fresh fruits and green ivy at a market stand with apples, grapes, and pears.

Woman in green sunglasses playfully attaching photos to a 'DG FAMILY' wall display.

The Edison was the only venue that was not hosted at Paramount for the Sales Event.  It was a unique location that boasted industrial/steampunk decor and there was a live DJ.  

To take advantage of the space, myself and Bryan Capri took 50 years of japanese Shiseido commercials and cut them into a 20 minute seamless loop that played on TVs and projectors around the venue.  

As the club is underground, when the guests walked in on ground level, they were greeted with the Shiseido logo on the floor, made possible by a custom gobo mounted to a Leko light.

I supplied the vectors for this and also designed the cocktail signs and miscellaneous collateral that was displayed in the Edison.

Stylish interior of a dimly lit venue with a stage, seating, and artistic decor.

Cocktail menu featuring Harajuku and Japanese Sour drinks on a bar counter

Shiseido Ginza Tokyo logo projected on a polished floor surface

Group of six smiling guests at an event, with a stylish backdrop and a projection in the background.

Emily Chalk Battaglia

Cindy Plourde 

Colin Theys

Bryan Capri

Matt Wauhkonen

Trish Fearon

Megan Pham

As the event spanned multiple days with several prominent brands, event branding was created for all the distinct activations and collateral.

Beauty Prestige Group's event branding guidelines titled 'Beyond the Lens'.

Design brief for 'Beyond the Lens' event at Paramount Studios, focusing on Hollywood themes and graphics.

Color palette showcasing Light Black, Slate Grey, Pearl White, and Goldenrod with color codes and values.

Beyond the Lens logo design, inspired by classic Hollywood aesthetics and collaborative creativity.

Font sample displaying Bodoni Classic and Helvetica Neue typefaces with character set examples.

Filmstrip displaying logos of Dolce & Gabbana and other fashion brands against a dark background.

For Day 1 of the event, the presentations by the C-Suite were hosted at the Paramount Theater.  This served as the kickoff to the entire event and allowed us to make full use of their Stereoscopic 3D 2K Projectors.

The team at East of Ellie were able to secure the 3D glasses for the event and I fleshed out the logistics for an immersive 3D intro video.

Interior of a movie theater with empty seats and a large screen displaying test patterns.

Audience watching a film in a dimly lit theater with a large projection screen.

Elegant lobby featuring a central table, plush seating, and grand staircase with framed artwork.

Interior view of a spacious cinema hall with empty rows of cozy seating and soft lighting.

Paramount's projector used side-by-side images for their 3D and the eyeglasses were polarized (think IMAX 3D) vs. the traditional red/blue anaglyph glasses.

Colin and I developed a series of tests with different amounts of visual offset between each eye before I flew out to location scout the venue a month before the event.  

Paramount was kind enough to let me run tests with them to find the idea 3D effect, before flying back out to continue work on the videos.

Green background with text stating preview approved for all audiences by Beauty Prestige Group

Event display for 'Beyond the Lens' by Beauty Prestige Group in a sleek black venue.

If we weren't the first ones to make a photo booth that looks like a magazine, then we were definitely one of the earliest.

Stylish outdoor seating area with a red carpet, Hollywood Reporter display sign, and urban setting.

Before we even got the green light to pursue this idea, Emily Chalk from East of Ellie had me mock up the box and faux magazine cover in 3D.  It was designed to scale, and once approved, I passed on my measurements and renders to the prop builders.

Also, I had provided the vectors to the builders so the "magazine cover" could be cut on a large format vinyl plotter.

Framed cover of The Hollywood Reporter magazine featuring Beauty Prestige Group and event details.

The Hollywood Reporter cover featuring beauty brands and insights from March 2017.

Display box featuring the Hollywood Reporter magazine cover with a sleek modern design.

Group posing in front of a giant The Hollywood Reporter magazine cover at an event.

Models pose in a Hollywood Reporter cover frame at a beauty event on the red carpet.

Event at The Hollywood Reporter featuring models with trays at a red carpet beauty showcase.

Paul Melluzzo poses with a camera next to Trish Fearon at a beauty event on a red carpet.

The artistry studio was a hit for attendees.  Laura Mercier sent down their staff of professional makeup artists, and we transformed an empty building into a feature that allowed guests to have their makeup applied, have a glass of champagne, and review new product offerings. 

Row of director's chairs with the name 'Laura Mercier' on white canvas, set against a soft backdrop.

Entrance to Laura Mercier Artistry Studio featuring vibrant signage and red carpet

Makeup artist applying lipstick to a woman in a stylish setting with beauty products on display.

Two servers in black attire holding trays at a red carpet entrance to an artistry studio.

Beauty event display featuring model portraits and stylish product showcase on a table.

Dramatic portrait of a woman with bold red lips and shadows, showcasing beauty and fashion aesthetics.

Once again, 3D visualization was needed to convey what the space could look like.  Beneath the refined facades of the New York Street buildings, many of them have interiors made for utility.  

Power hookups for film lights, storage, etc.

Interior of a spacious industrial warehouse with large machinery and wooden structures.

During the initial location scout, I took reference photography and measurements of the spaces so that the footprint could be re-created in 3D.  The mockups were not only useful as a tool to help illustrate our creative vision, but also as a reference for the folks setting up the space to East of Ellie's specs.

Modern makeup studio interior with mirrors, chairs, and creative lighting setup for beauty professionals.

Top view of a modern exhibition booth with tables and display panels.

Stylish makeup artist studio with mirrors, chairs, and lights for beauty preparation.

A lively event scene with people networking in a spacious venue adorned with white drapes.

Since this event had a number of different brands being highlighted over 3 days, there was a fair bit of collateral design needed.  Below is a sampling of what I created, but there were Step-and-Repeats, Signage, Popcorn Boxes, you name it.

Cup of coffee with artistic foam design, alongside Hermes Paris sugar packets

Hermès Paris coffee cup with iconic orange sleeve featuring the brand logo.

Cup of coffee with latte art, featuring Hermes Paris branding, on a black table.

Laura Mercier logo on a dark napkin over a textured background.

Dolce & Gabbana logo on a white napkin against a textured background.

Red napkin with Shiseido logo, symbolizing luxury beauty products from Ginza, Tokyo.

Hermès Paris logo on an orange napkin, showcasing luxury brand identity and elegance.

Oatmeal cookie in a branded laura mercier paper bag on a purple background.

Clear bottle with 'Beyond the Lens' label by Beauty Prestige Group, featuring a film strip design.

Film reel featuring 'Beyond the Lens' by Beauty Prestige Group.

USB flash drive shaped like a film reel, ideal for storing and transferring video files.

Row of director chairs with signatures, set up for a film production on location.

Laura Mercier branded backdrop at an outdoor event with greenery and buildings in the background.

Elegant dining table setting featuring a gourmet menu and amuse-bouche cup.

Cocktails 'The Ginza' and 'Cherry Blossom' with drinks and detailed menus on a bar counter.

Elegant lunch menu featuring arugula salad and grilled chicken on a black table setting.

Women posing at a photo booth styled as The Hollywood Reporter cover, celebrating beauty and fashion.

Event at The Hollywood Reporter featuring Beauty Prestige Group with Paul Melluzzo and Trish Fearon.

Colorful display of Shiseido products and Japanese snacks in a vibrant storefront.

Beyond the Lens Sales Event 3 Day Event Beauty Prestige Group hosted a 3-day annual sales event for their portfolio of cosmetics brands. The folks at East of Ellie brought me on as a Creative Director for the visuals of the event. Arri Alexa Mini Cinema 4D Autodesk Maya Adobe CC Canon C300 Beauty Prestige Group Cosmetics Portfolio Corp. It can't be understated on how big New York Street is at Paramount Studios. Spanning across several mock "city blocks", we set up the "Scent and Beauty Marketplace" in the block towards the back. It gave enough room to fit people in, but also wasn't so expansive that we would need to fill a lot of space with visuals and decorations. In the portfolio of BPG brands, Shiseido, Dolce and Gabbana, Laura Mercier, Hermes, and Issey Miyake were featured with their own dedicated sections. 69878834b51666cece64d28c 6987887db51666cece64d28d For Hermes, they showcased their products along with a photo booth with their pattern as a backdrop. There was also a coffee bar where a barista would serve guests with a cup of coffee art. Laura Mercier's booth featured a product showcase, live try ons for their lipstick line, and interactive quizzes for the guests. I created the signage for the booth and building as well as graphic design for the quizzes. 69878a83b51666cece64d295 Shiseido was fashioned like a retro magazine stand. Like the other brands, we designed custom window graphics and signage for the newspaper stand that featured their "Tsubaki" or Camellia logo bug. 69878b22b51666cece64d299 The theme for Dolce & Gabbana was that of a traditional Italian market. There was a guitarist playing live music, branded Gelato cups, and a backdrop where attendees could post their selfies. 69878bbeb51666cece64d29d 69878c3cb51666cece64d2a1 69878ca4b51666cece64d2a2 The Edison was the only venue that was not hosted at Paramount for the Sales Event. It was a unique location that boasted industrial/steampunk decor and there was a live DJ. To take advantage of the space, myself and Bryan Capri took 50 years of japanese Shiseido commercials and cut them into a 20 minute seamless loop that played on TVs and projectors around the venue. As the club is underground, when the guests walked in on ground level, they were greeted with the Shiseido logo on the floor, made possible by a custom gobo mounted to a Leko light. I supplied the vectors for this and also designed the cocktail signs and miscellaneous collateral that was displayed in the Edison. 69879153b51666cece64d2b6 As the event spanned multiple days with several prominent brands, event branding was created for all the distinct activations and collateral. For Day 1 of the event, the presentations by the C Suite were hosted at the Paramount Theater. This served as the kickoff to the entire event and allowed us to make full use of their Stereoscopic 3D 2K Projectors. The team at East of Ellie were able to secure the 3D glasses for the event and I fleshed out the logistics for an immersive 3D intro video. 69878682b51666cece64d289 Paramount's projector used side by side images for their 3D and the eyeglasses were polarized (think IMAX 3D) vs. the traditional red/blue anaglyph glasses. Colin and I developed a series of tests with different amounts of visual offset between each eye before I flew out to location scout the venue a month before the event. Paramount was kind enough to let me run tests with them to find the idea 3D effect, before flying back out to continue work on the videos. If we weren't the first ones to make a photo booth that looks like a magazine, then we were definitely one of the earliest. 69878d21b51666cece64d2a3 Before we even got the green light to pursue this idea, Emily Chalk from East of Ellie had me mock up the box and faux magazine cover in 3D. It was designed to scale, and once approved, I passed on my measurements and renders to the prop builders. Also, I had provided the vectors to the builders so the "magazine cover" could be cut on a large format vinyl plotter. 69878e13b51666cece64d2a7 The artistry studio was a hit for attendees. Laura Mercier sent down their staff of professional makeup artists, and we transformed an empty building into a feature that allowed guests to have their makeup applied, have a glass of champagne, and review new product offerings. 69878f7eb51666cece64d2ab 69879015b51666cece64d2b0 Once again, 3D visualization was needed to convey what the space could look like. Beneath the refined facades of the New York Street buildings, many of them have interiors made for utility. Power hookups for film lights, storage, etc. 69879051b51666cece64d2b1 During the initial location scout, I took reference photography and measurements of the spaces so that the footprint could be re created in 3D. The mockups were not only useful as a tool to help illustrate our creative vision, but also as a reference for the folks setting up the space to East of Ellie's specs. 698790c3b51666cece64d2b5 Since this event had a number of different brands being highlighted over 3 days, there was a fair bit of collateral design needed. Below is a sampling of what I created, but there were Step and Repeats, Signage, Popcorn Boxes, you name it.

3 Day Event

Beauty Prestige Group hosted a 3-day annual sales event for their portfolio of cosmetics brands.  The folks at East of Ellie brought me on as a Creative Director for the visuals of the event.

Beyond the Lens Sales Event

Ashcroft, Inc.

A researcher in glasses holding a pressure instrument in a lab setting.

Ashcroft Inc. contacted me to produce a series of videos and animations for the launch of their new pressure transducer, the E2G. The videos aimed to showcase both the Ashcroft pressure transducers and the integrated CVD Thin Film sensor technology.

The campaign included two marketing videos, two animations, and one instructional video on calibration. Aiming to clarify the functionality of this state-of-the-art pressure measurement technology, the campaign targeted both technically inclined individuals and those less familiar with the technology.

Mike Infante

Evalena Ritland

Ray Wolters

Close-up of a CNC machine with a welding torch in operation.

Ashcroft pressure sensor with adjustment feature and activation code in a lab setting.

Close-up of a white electronic device with internal components and a green LED light.

Man in a lab discussing technical concepts with equipment in the background.

Pressure sensor with magnetic adjustment feature in a laboratory setting

Ashcroft E2G Transducer with a label lying on a reflective surface

Image showing pressure transducers and over-mold cables with various connections.

A man examines a pressure transducer with a blue cap and label in a lab setting.

Man in red polo shirt speaking in a technology lab with equipment in the background.

Ashcroft E2G Pressure Transducer Product Release for Pressure Monitoring Applications Ashcroft is a manufacturer of pressure measuring instruments, such as pressure transducers, digital gauges, transmitters, and sensors. They are based in the United States but have factories across the world. Blackmagic Ursa Mini Pro 4.6K Canon L Lenses Godox Lighting Sennheiser 416 Microphone Adobe CC Cinema 4D Ashcroft, Inc. Pressure Instrument Manufacturer 698b9a233ecc09f000ff3cbd Ashcroft Inc. contacted me to produce a series of videos and animations for the launch of their new pressure transducer, the E2G. The videos aimed to showcase both the Ashcroft pressure transducers and the integrated CVD Thin Film sensor technology. The campaign included two marketing videos, two animations, and one instructional video on calibration. Aiming to clarify the functionality of this state of the art pressure measurement technology, the campaign targeted both technically inclined individuals and those less familiar with the technology.

Product Release for Pressure Monitoring Applications

Ashcroft is a manufacturer of pressure measuring instruments, such as pressure transducers, digital gauges, transmitters, and sensors. They are based in the United States but have factories across the world.

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