Epicly.ai logo on a futuristic background with silhouetted figures and abstract structures.

In 2023, Torrey Benane and I observed a shift in the creative industry, characterized by clients demanding faster content and an increase in cookie-cutter digital content online. We embarked on developing an AI-enabled app designed to produce superior scripts and realistic AI voiceovers.

At the time, there were limited tools available to achieve our goal and convincing traditional marketing departments to trust AI-Generated content would be difficult.  On top of that, marketers already had difficulty maintaining their brand voice across all of their content (social media, blogs, video), so we needed to account for that.

Epicly was accepted into the Founder University Pre-Accelerator and, despite not securing investment, ranked in the top 10% of a cohort of over 225 startups.

Epicly.AI and Launch collaboration graphic with silhouettes of people in a futuristic setting.

Epicly.AI interface showing brand kits, logos, and guidelines management tools.

Dashboard showing marketing goals: Boost Brand Awareness, Drive Website Traffic, Generate Quality Leads

Epicly.ai dashboard for pet nutrition campaign showcasing brand overview and project details.

Corgi by pool with 'Treat Them Like Family' text, showcasing pet care and love graphics.

Dashboard overview of ad performance metrics, showing spending, impressions, clicks, and active campaigns.

Instant Creative Briefs

Set your Marketing Goals

Set your Storytelling Structure

Integrated Feedback Threads

Publish across Platforms

The branding features a "Modern SaaS" aesthetic, characterized by a bold, blocky typeface with a cutout feature for the logo. The name "Epicly" is inspired by the term "Epic," which refers to a story.

Brand style guide for EPICLY.AI outlining logos, colors, and fonts.

My partner, Torrey Benane had selected the initial color palette, and then I got to work fleshing out the entire branding and graphical elements

Interface for generating a social media script with mode selection options.

Mobile app interface for Epicly.AI with content creation options displayed.

Epicly was established to simplify marketing for Marketing Departments and Small Business Owners by empowering their teams to distribute content more efficiently.

Profile of Sarah Johnson, CMO with expertise in marketing and consumer insights.

Profile overview of Jamie Lee, a 29-year-old e-commerce business owner in Seattle.

Marketing profile of Alex Martinez, including demographics, goals, challenges, and communication preferences.

Paul Melluzzo

Torrey Benane

The platform was deployed on AWS using Porter, built with ReactJS and Express for backend API routes. It utilized MongoDB for the database layer and featured an internal router for Generative AI models, including OpenAI GPT and Anthropic Claude.

Paul Melluzzo and Torrey Benane in gray shirts with 'EPICLY.AI' logo at AWS event location.

EPICLY.AI logo with a futuristic background and silhouettes of people exploring a digital world.

Screenshot of Epicly.ai platform with recent projects listed.

A digital artwork featuring a futuristic landscape with silhouetted figures and floating structures.

Screenshot of Epicly AI's Brand Kit interface displaying logo upload options.

Marketing goals overview displaying options for brand awareness, traffic, leads, and sales.

Dashboard of Epicly AI displaying brand overview and campaign details for Kibble Co.

Corgi by pool with text 'Treat Them Like Family', comments panel on side.

Dashboard displaying ad performance metrics and active campaigns.

Creative brief for The Kibble Co. detailing project goals and deliverables.

Comments on a video editing platform discussing a video with dogs.

Marketing goals selection interface for an ad campaign.

Ad performance dashboard showing campaign metrics and vitality score.

Overview of Hero's Journey marketing framework for pet owners.

Brand style guide showcasing logo, colors, fonts, and design elements for EPICLY.AI.

Two men in gray shirts with 'EPIC.AI' logo at AWS event location.

Epicly AI React JS Express JS Open AI AWS Porter Docker 6989fcb3b51666cece64d368 In 2023, Torrey Benane and I observed a shift in the creative industry, characterized by clients demanding faster content and an increase in cookie cutter digital content online. We embarked on developing an AI enabled app designed to produce superior scripts and realistic AI voiceovers. 698a27b6b51666cece64d37c At the time, there were limited tools available to achieve our goal and convincing traditional marketing departments to trust AI Generated content would be difficult. On top of that, marketers already had difficulty maintaining their brand voice across all of their content (social media, blogs, video), so we needed to account for that. 698a285fb51666cece64d37d Epicly was accepted into the Founder University Pre Accelerator and, despite not securing investment, ranked in the top 10% of a cohort of over 225 startups. 698a2595b51666cece64d378 The branding features a "Modern SaaS" aesthetic, characterized by a bold, blocky typeface with a cutout feature for the logo. The name "Epicly" is inspired by the term "Epic," which refers to a story. 698a24f4b51666cece64d375 My partner, Torrey Benane had selected the initial color palette, and then I got to work fleshing out the entire branding and graphical elements Epicly was established to simplify marketing for Marketing Departments and Small Business Owners by empowering their teams to distribute content more efficiently. The platform was deployed on AWS using Porter, built with ReactJS and Express for backend API routes. It utilized MongoDB for the database layer and featured an internal router for Generative AI models, including OpenAI GPT and Anthropic Claude.

Epicly AI

Marketing teams were spending countless hours creating variations of ads for different platforms, audiences, and A/B tests. The existing tools were either too complex or produced generic results that didn't convert.

Epicly AI React JS Express JS Open AI AWS Porter Docker 6989fcb3b51666cece64d368 In 2023, Torrey Benane and I observed a shift in the creative industry, characterized by clients demanding faster content and an increase in cookie cutter digital content online. We embarked on developing an AI enabled app designed to produce superior scripts and realistic AI voiceovers. 698a27b6b51666cece64d37c Marketing teams were spending countless hours creating variations of ads for different platforms, audiences, and A/B tests. The existing tools were either too complex or produced generic results that didn't convert. 698a285fb51666cece64d37d Epicly was accepted into the Founder University Pre Accelerator and, despite not securing investment, ranked in the top 10% of a cohort of over 225 startups. 698a2595b51666cece64d378 The branding features a "Modern SaaS" aesthetic, characterized by a bold, blocky typeface with a cutout feature for the logo. The name "Epicly" is inspired by the term "Epic," which refers to a story. 698a24f4b51666cece64d375 My partner, Torrey Benane had selected the initial color palette, and then I got to work fleshing out the entire branding and graphical elements Epicly was established to simplify marketing for Marketing Departments and Small Business Owners by empowering their teams to distribute content more efficiently. The platform was deployed on AWS using Porter, built with ReactJS and Express for backend API routes. It utilized MongoDB for the database layer and featured an internal router for Generative AI models, including OpenAI GPT and Anthropic Claude.

Epicly.AI approached us with a vision: create an AI-powered platform that would democratize sophisticated ad creation for marketing teams of all sizes. The challenge was to build something powerful enough for enterprise use yet intuitive enough for small teams without dedicated designers.

Epicly AI React JS Express JS Open AI AWS Porter Docker 6989fcb3b51666cece64d368 Epicly.AI approached us with a vision: create an AI powered platform that would democratize sophisticated ad creation for marketing teams of all sizes. The challenge was to build something powerful enough for enterprise use yet intuitive enough for small teams without dedicated designers. 698a27b6b51666cece64d37c Marketing teams were spending countless hours creating variations of ads for different platforms, audiences, and A/B tests. The existing tools were either too complex or produced generic results that didn't convert. 698a285fb51666cece64d37d Epicly was accepted into the Founder University Pre Accelerator and, despite not securing investment, ranked in the top 10% of a cohort of over 225 startups. 698a2595b51666cece64d378 The branding features a "Modern SaaS" aesthetic, characterized by a bold, blocky typeface with a cutout feature for the logo. The name "Epicly" is inspired by the term "Epic," which refers to a story. 698a24f4b51666cece64d375 My partner, Torrey Benane had selected the initial color palette, and then I got to work fleshing out the entire branding and graphical elements Epicly was established to simplify marketing for Marketing Departments and Small Business Owners by empowering their teams to distribute content more efficiently. The platform was deployed on AWS using Porter, built with ReactJS and Express for backend API routes. It utilized MongoDB for the database layer and featured an internal router for Generative AI models, including OpenAI GPT and Anthropic Claude.

Epicly AI

THE CHALLENGE

The Approach

The Results

Key Features

The Brand

The Demographics

Credits

The Architecture

Performance and Structure

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Email

Phone