CASE STUDIES
February 2026 • 6 months
COMPLETEDEpicly AI
Technologies
React JSExpress JSOpen AIAWSPorterDocker
In 2023, Torrey Benane and I observed a shift in the creative industry, characterized by clients demanding faster content and an increase in cookie-cutter digital content online. We embarked on developing an AI-enabled app designed to produce superior scripts and realistic AI voiceovers.
THE CHALLENGE
At the time, there were limited tools available to achieve our goal and convincing traditional marketing departments to trust AI-Generated content would be difficult. On top of that, marketers already had difficulty maintaining their brand voice across all of their content (social media, blogs, video), so we needed to account for that.
The Approach
•
Developed brand identity and design systems for print, web, and video.
•
Created an AI-driven application.
•
Developed visual assets for social media, investor presentations, and user interfaces.
•
Facilitated discussions with potential customers and investors.
•
Participated in pitching competitions to showcase Epicly's features and value.
The Results
Epicly was accepted into the Founder University Pre-Accelerator and, despite not securing investment, ranked in the top 10% of a cohort of over 225 startups.
Key Features
•
AI-powered ad generation with brand voice customization
•
Multi-platform export (Meta, Google, TikTok, LinkedIn)
•
Real-time collaboration with commenting and approvals
•
Performance analytics and A/B testing integration
•
Asset library with automatic organization
•
Realistic AI Voiceovers
The Brand
The branding features a "Modern SaaS" aesthetic, characterized by a bold, blocky typeface with a cutout feature for the logo. The name "Epicly" is inspired by the term "Epic," which refers to a story.
My partner, Torrey Benane had selected the initial color palette, and then I got to work fleshing out the entire branding and graphical elements
The Demographics
Epicly was established to simplify marketing for Marketing Departments and Small Business Owners by empowering their teams to distribute content more efficiently.
Credits
Technical CEO / Creative Director
Paul Melluzzo
CCO / BizDev / User Experience
Torrey Benane
Contact
Paul is focusing on the intersection of technology and creativity. He is a partner at Epicly AI, an AI-powered platform for creating engaging digital content and a Creative Director at Omnislash Visual, a visual branding and design studio.