CASE STUDIES
November 2026 • 6 days
COMPLETEDAI-assisted scriptwriting and voiceovers
I co-founded Epicly with Torrey Benane and led technical and creative direction. We launched a guided web app for writing ad scripts and generating voiceovers in a brand’s voice.
Technologies
Torrey Benane and I came to Epicly from video production. We’d seen how much work it took to turn a client brief into a script and voiceover that sounded like the brand. Our early-access app gave small teams a guided way to draft a script, revise it, and generate a voiceover. I led the technical build and creative direction, developing the visual identity from Torrey’s starting palette.
The branding features a "Modern SaaS" aesthetic, characterized by a bold, blocky typeface with a cutout feature for the logo. The name "Epicly" is inspired by the term "Epic," which refers to a story.
We invented The Kibble Co., a fictional pet-food brand, to try making an ad from a small team’s point of view. The campaign demo follows that brand from a creative brief into ad variants. Pugly is the finished spot we made around the same brand.
The collaboration designs put feedback and approvals beside the ad variants.
The publishing flow explored how teams could prepare variations for different channels.
The campaign dashboard design brought performance data into the same workspace.
We took Epicly through LAUNCH Founder University and presented a final pitch at the end of the 12-week program.
Epicly was established to simplify marketing for Marketing Departments and Small Business Owners by empowering their teams to distribute content more efficiently.
Technical CEO / Creative Director
Paul Melluzzo
CCO / BizDev / User Experience
Torrey Benane
Paul Melluzzo is a creative director and technologist, and the founder of Omnislash Visual. His work brings together visual storytelling, design, and software development - from films and animation to apps and creative tools.