Generalists get fewer likes...until you show how it’s made

Published: 9/17/2025

Duration: 01:10

I’ve known a lot of creative generalists. Most of them get less social validation than the deep specialists—not because the work is worse, but because the internet doesn’t know where to put it. If you can translate the process and show “how the sausage gets made” in a way that’s actually palatable, people start to get you.

In this short:
- Why multi-hyphenates often get fewer likes than specialists
- The gap: great work vs. unclear story
- Making the process visible so people understand the craft

Driven to Create — new shorts + longer episodes weekly.

If this resonates, share it with a generalist who needs the nudge.

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