
The economy is weird, AI is everywhere, and being “a creative” sometimes feels more like tightrope walking without a net than a career path.
In this episode of Driven to Create, I sit down with Matteo Guastamacchio (@createdbyteo) to talk about what it actually feels like to be a working creative right now...and why it weirdly mirrors the “Lost Generation” of the 1920s: Hemingway, Gertrude Stein, artists in cafés trying to make sense of a broken world… just without the café meetups.
We get into:
- Why so many of us feel like a “lost generation” of creatives
- Freelancers with no benefits, no safety net, just scrappy problem-solvers
- The widening gap between the highs and lows of creative work (big wins, long dry spells)
- How AI, layoffs, and ghost jobs are colliding with an already unstable creative industry
- Why AI will probably eat the mid-tier, “meh” work first, and what that means for people with a real point of view
- The difference between art vs. utility when you’re designing for businesses
- Going back to smaller creative communities instead of letting algorithms decide what matters
- Sharing the process instead of waiting for “perfect” (unfinished work, sketches, demos, drafts)
- How lived experience, memory, and emotion give human-made art a depth AI can’t touch (at least, not yet)
This isn’t a doom episode. It’s a “yeah, things are unstable… so how do we live with that and keep making honest work?” episode.
⏱️ CHAPTERS
00:00 – Born in the darkness
02:00 – Why this episode is called Lost Generation
06:10 – Layoffs, LinkedIn doomscrolling & wobbling careers
10:00 – From mass curation back to small creative communities
16:30 – Will AI take the mid-tier work and leave space for real artists?
21:30 – Process over product & sharing unfinished work
32:00 – Matteo’s musical/creative upbringing & building a huge palette
40:00 – Finishing vs. learning: why every project is just another iteration
46:00 – Building a real-world fire pit using 3D + Gaussian splats
52:00 – Where AI should go first
1:00:00 – Why AI can’t replicate the emotion behind a song in your life
1:08:00 – Where to find Matteo + final thoughts for our “lost” creatives
🎧 LISTEN TO MATTEO / FOLLOW HIS WORK
Instagram: @createdbyteo
Website: teomultimedia.com
Music: Brain Bag on Spotify
🎙️ ABOUT DRIVEN TO CREATE
I’m Paul Melluzzo — filmmaker, motion designer, 3D nerd, coder, and multi-hyphenate creative — digging into what it really means to build a life around making things in 2025 and beyond.
If you’re a:
- burnt-out freelancer,
- in-house creative wondering if your job survives the next round of layoffs,
- or a younger creator trying to figure out if you’re insanely early or just insane…
…this episode is for you.
🔗 CONNECT WITH ME
Website: paulmelluzzo.com
Podcast page: paulmelluzzo.com/podcast
Instagram / YouTube: just search “Driven to Create Paul Melluzzo”
If this hits home, drop a comment with your favorite moment and share it with a creative friend who feels a little “lost” right now. We might feel like a lost generation, but we’re definitely not alone.
VIDEOS TO WATCH NEXT
Ambition without Aim: Why Creators Crash and Burn
https://www.youtube.com/watch?v=VGctsD16_7w
Vegeta's delusions are the secret to his insane work ethic
https://www.youtube.com/watch?v=sbbEo_KTw5Q
Delusions of Grandeur vs. Impostor Syndrome
https://www.youtube.com/watch?v=ISSBzQIkXyk
Generalists are about to win in the next 5 years
https://www.youtube.com/watch?v=RzC1MMLjp_s
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Read my Blog - https://medium.com/@paulmelluzzo
Listen on Spotify - https://open.spotify.com/show/01wAW1GbLms8bu1atrds9K
Listen on my Website - https://www.paulmelluzzo.com/podcast
Watch on Instagram - https://www.instagram.com/driventocreate_podcast/
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"Always Be Creating"
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Inquiries: driventocreatepodcast@gmail.com
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Guest: Matteo Guastamacchio
Published: 12/13/2025
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Paul is focusing on the intersection of technology and creativity. He is a partner at Epicly AI, an AI-powered platform for creating engaging digital content and a Creative Director at Omnislash Visual, a visual branding and design studio.