Why Clients Hire Clarity Not Range - The Generalist Catch 22

Published: 9/9/2025

Duration: 01:30

Being a creative generalist can feel like a trap. You get praise for your range, but the booking goes to the person who signals a clear fit.

Lead with one niche so clients instantly know why you are the choice, then reveal your range once you are in the room.

Takeaways
- Clients buy clarity first, talent second
- A focused positioning line beats a long skills list
- Start niche for the hook, use range for the delivery

Try this out
Write one sentence: “I help [specific client] get [specific outcome] with [specific skill].”

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