February 2026 • 2 days
COMPLETEDProduct Release for Pressure Monitoring Applications
Ashcroft is a manufacturer of pressure measuring instruments, such as pressure transducers, digital gauges, transmitters, and sensors. They are based in the United States but have factories across the world.
Technologies
Ashcroft Inc. contacted me to produce a series of videos and animations for the launch of their new pressure transducer, the E2G. The videos aimed to showcase both the Ashcroft pressure transducers and the integrated CVD Thin Film sensor technology.
The campaign included two marketing videos, two animations, and one instructional video on calibration. Aiming to clarify the functionality of this state-of-the-art pressure measurement technology, the campaign targeted both technically inclined individuals and those less familiar with the technology.
Motion Graphics
3D Rendering
CAD File Conversion
Cinematography (B-Roll & Interviews)
Graphic Design
Introducing the Ashcroft E2G Video
Ashcroft E2G Core Technology Video
Magnet Calibration Video
The Transducer is calibrated by tapping a magnet against the housing in a specific timing pattern.
Available Connections Video
The Ashcroft E2G comes in a variety of standard connections.
Director
Paul Melluzzo
Camera Operator
Torrey Benane
Camera Operator
Mike Infante
Production Assistant
Evalena Ritland
Video Editor
Ray Wolters
Motion Designer
Paul Melluzzo
Blackmagic Ursa Mini Pro 4.6K
Canon L Lenses
Godox Lighting
Sennheiser 416 Microphone
Cinema 4D
Adobe Photoshop
Adobe Illustrator
Adobe After Effects
DaVinci Resolve
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Paul is focusing on the intersection of technology and creativity. He is a partner at Epicly AI, an AI-powered platform for creating engaging digital content and a Creative Director at  Omnislash Visual, a visual branding and design studio.
Drop a line if you are interested in collaborating with AI and creative technology.
