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CASE STUDIES

February 2026 • 2 days

COMPLETED

Ashcroft E2G Pressure Transducer

Product Release for Pressure Monitoring Applications

Ashcroft is a manufacturer of pressure measuring instruments, such as pressure transducers, digital gauges, transmitters, and sensors. They are based in the United States but have factories across the world.

Ashcroft, Inc. logo

BUILT FOR

Ashcroft, Inc.

Pressure Instrument Manufacturer

Scientist examining a test tube in a laboratory with equipment in the background.

Technologies

Blackmagic Ursa Mini Pro 4.6KCanon L LensesGodox LightingSennheiser 416 MicrophoneAdobe CCCinema 4D
A researcher in glasses holding a pressure instrument in a lab setting.

The Overview

Ashcroft Inc. contacted me to produce a series of videos and animations for the launch of their new pressure transducer, the E2G. The videos aimed to showcase both the Ashcroft pressure transducers and the integrated CVD Thin Film sensor technology.

The Solution

The campaign included two marketing videos, two animations, and one instructional video on calibration. Aiming to clarify the functionality of this state-of-the-art pressure measurement technology, the campaign targeted both technically inclined individuals and those less familiar with the technology.

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Motion Graphics

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3D Rendering

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CAD File Conversion

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Cinematography (B-Roll & Interviews)

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Graphic Design

Introducing the Ashcroft E2G Video

Ashcroft E2G Core Technology Video

Magnet Calibration Video
The Transducer is calibrated by tapping a magnet against the housing in a specific timing pattern.

Available Connections Video
The Ashcroft E2G comes in a variety of standard connections.

Credits

Director

Paul Melluzzo

Camera Operator

Torrey Benane

Camera Operator

Mike Infante

Production Assistant

Evalena Ritland

Video Editor

Ray Wolters

Motion Designer

Paul Melluzzo

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Paul is focusing on the intersection of technology and creativity. He is a partner at Epicly AI, an AI-powered platform for creating engaging digital content and a Creative Director at  Omnislash Visual, a visual branding and design studio.

Drop a line if you are interested in collaborating with AI and creative technology.

Email

driventocreatepodcast@gmail.com

Phone

203-693-1275