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VIDEO-MOTION

February 20269 days

COMPLETED

Humans of Ashcroft

Interview Video Series

There is something to be said for the longevity of the workers at Ashcroft. Many people working there are multi-generational and have in excess of 20 years with the company.

Ashcroft Inc logo

BUILT FOR

Ashcroft Inc

Pressure Instrument Manufacturer

Close-up of a pressure gauge measuring around 20 units.

Technologies

Blackmagic Ursa Mini Pro 4.6KCanon L LensesKino Flo LightingDaVinci ResolveAdobe After EffectsAdobe Photoshop
Man in glasses examining a small metal piece in a workshop.

The Overview

The team was tasked with creating a video series to showcase various aspects of life at Ashcroft and illustrate how the company culture influences its diverse manufacturing processes.

The Solution

The videos were filmed over four days, each showcasing a different aspect of the employees in various departments at Ashcroft.

Performed on-camera interviews with a conversational approach.

Captured B-roll footage of factory and sales floors.

Created Motion Graphics for the campaign

Designed Social Media Posts (Meta, LinkedIn)

EP.01 – Pilot

EP.02 – Custom Engineering Solutions

EP.03 – Lean Manufacturing

EP.04 – 8008A

EP.05 – Human Resources

Credits

Director

Paul Melluzzo

Executive Producer

Joana Rodrigues

Producer

Jason Rodriguez

Grip

Torrey Benane

Production Assistant

James Summerville IV

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Paul is focusing on the intersection of technology and creativity. He is a partner at Epicly AI, an AI-powered platform for creating engaging digital content and a Creative Director at  Omnislash Visual, a visual branding and design studio.

Drop a line if you are interested in collaborating with AI and creative technology.

Email

driventocreatepodcast@gmail.com

Phone

203-693-1275