Back to Portfolio

VIDEO-MOTION

February 2026 • 9 months

COMPLETED

Humans of Ashcroft

Interview Video Series

There is something to be said for the longevity of the workers at Ashcroft. Many people working there are multi-generational and have in excess of 20 years with the company.

Ashcroft Inc logo

BUILT FOR

Ashcroft Inc

Pressure Instrument Manufacturer

Close-up of a pressure gauge measuring around 20 units.

Technologies

Blackmagic Ursa Mini Pro 4.6KCanon L LensesKino Flo LightingDaVinci ResolveAdobe After EffectsAdobe Photoshop
Man in glasses examining a small metal piece in a workshop.

The Overview

The team was tasked with creating a video series to showcase various aspects of life at Ashcroft and illustrate how the company culture influences its diverse manufacturing processes.

The Solution

The videos were filmed over four days, each showcasing a different aspect of the employees in various departments at Ashcroft.

•

Performed on-camera interviews with a conversational approach.

•

Captured B-roll footage of factory and sales floors.

•

Created Motion Graphics for the campaign

•

Designed Social Media Posts (Meta, LinkedIn)

EP.01 – Pilot

EP.02 – Custom Engineering Solutions

EP.03 – Lean Manufacturing

EP.04 – 8008A

EP.05 – Human Resources

Credits

Director

Paul Melluzzo

Executive Producer

Joana Rodrigues

Producer

Jason Rodriguez

Grip

Torrey Benane

Production Assistant

James Summerville IV

Contact

Paul Melluzzo is a creative director and technologist, and the founder of Omnislash Visual. His work brings together visual storytelling, design, and software development - from films and animation to apps and creative tools.

Email

driventocreatepodcast@gmail.com

Phone

203-693-1275