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VIDEO-MOTION

February 20263 weeks

COMPLETED

Forward Together Idents

Intros/Outros for Forward Together Initiative

23XI Racing logo

BUILT FOR

23XI Racing

Nascar Racing Team

Close-up of a throttle body featuring Leidos and Columbia branding.

Technologies

Cinema 4DAdobe CC
Close-up view of a throttle body with Leidos and Columbia branding.

The Overview

George Tillerson from 23XI approached my partner and I to develop new idents for their "Forward Together" initiative. A proposal was made to integrate the sponsor logos into 3D-rendered engine parts, culminating in the reveal of the 23XI logo.

The Approach

Creative Ideation and Storyboarding

3D Modeling, Texturing and Lighting

Compositing and VFX

Close-up of a throttle body featuring Leidos and Columbia branding.
Close-up of branded circular medallions featuring Leidos, Columbia, and DoorDash logos.
Logos of Toyota, Dr Pepper, MoneyLion, and DraftKings on a mechanical belt system.
Graphic design featuring the numbers 2.3X and 7 in red and metallic colors.
Logo of 23XI Racing with tagline Forward Together

Credits

Creative Director / Motion Designer

Paul Melluzzo

Executive Producer

George Tillerson

Producer

Torrey Benane

Composer

Matteo Guastamacchio

Contact

Paul is focusing on the intersection of technology and creativity. He is a partner at Epicly AI, an AI-powered platform for creating engaging digital content and a Creative Director at  Omnislash Visual, a visual branding and design studio.

Email

driventocreatepodcast@gmail.com

Phone

203-693-1275