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CASE STUDIES

February 20262 weeks

COMPLETED

BareMinerals "One" Global Conference

Sales Event

bareMinerals logo

BUILT FOR

bareMinerals

Cosmetics Brand

Event setup with bareMinerals sign and decorated dining tables

Technologies

Adobe CCDaVinci ResolveBlackmagic Ursa Mini Pro 4.6KFuji XH-1
Display showcasing bareMinerals makeup products in a modern setting.

The Overview

I provided Creative Direction and Design for the digital media at the BareMinerals "One" Sales Event.

The Solution

To ensure a cohesive visual identity across video, graphics, and print, I developed the event branding with the teams at bareMinerals and East of Ellie

At One World Trade, large-format videos were produced to play continuously on a series of video walls throughout the event.

Additionally, animated title slides for speakers were designed to precede each presentation, and an introductory video was created to launch the event.

Delivered cinematography for event presentations and B-roll.

Developed motion graphic visuals for live activations and presentations.

Created the Event Brand Design.

Designed event collateral and presentation templates.

Welcome Video

Elevator Hallway

Gallery North Wall

Menu Design

Dinner menu featuring antipasti, entrée options, and dessert.
Menu featuring appetizers, salads, sandwiches, entrees, and dessert options.

Food Card Design

Market Field Greens salad with radish, cucumber, root vegetables, and herb vinaigrette.
Santa Fe Chicken and Tabbouleh Salad ingredients listed
Tri-Color Cauliflower Salad ingredients list including parsnips, goat cheese, and herbs.

Event Logo Design

bareMinerals ONE logo with mission statement and design elements.

Hold Screen Design

Conference setup with 'ONE. bareMinerals' branding and chairs arranged for a presentation.
bareMinerals logo featuring the word ONE on a beige background.

T-Shirt Design

White t-shirt with red trim and text saying 'Glamping Under the Stars'.
White T-shirt with red trim featuring 'Glamping Under the Stars' text
White t-shirt with red sleeves featuring bareMinerals BUXOM logo on the back.

Intro Slide Motion Design

Credits

Creative Director / Camera Operator

Paul Melluzzo

Executive Producer

Emily Chalk Battaglia

Producer

Cindy Plourde

Producer

Karen Marin

2nd Camera Operator

Mike Infante

Contact

Paul is focusing on the intersection of technology and creativity. He is a partner at Epicly AI, an AI-powered platform for creating engaging digital content and a Creative Director at  Omnislash Visual, a visual branding and design studio.

Email

driventocreatepodcast@gmail.com

Phone

203-693-1275