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VIDEO-MOTION

February 20262 days

3D ANIMATION

23XI Racing - McDonalds Livery Reveal

23XI Racing logo

BUILT FOR

23XI Racing

Nascar Racing Team

Toyota Camry race car with McDonald's branding displayed in a studio setting.

Technologies

Cinema 4DSubstance PainterAdobe After EffectsAdobe PhotoshopRedshift Render
Toyota Camry race car with McDonald's branding displayed in a studio setting.

To showcase the new livery reveal for Bubba Wallace's McDonalds car, I was contacted by 23XI to help produce another 3D animation for social media.

The Overview

Collaborated with production and 23XI on concept ideation and aesthetic development.

Textured the 3D scene and established lighting choices.

Executed compositing and finishing.

Black race car with McDonald's branding and number 23, illuminated against a red background.
Top view of a NASCAR race car featuring the number 23 and McDonald's branding.
McDonald's branded NASCAR race car with visible sponsorship logos.
A Toyota Camry race car with a yellow and red design in front of a McDonald's logo.

Credits

Director

Paul Melluzzo

Executive Producer

George Tillerson

Producer

Torrey Benane

Motion Designer

Jeffery Dobbs

Motion Designer

Paul Melluzzo

Composer

Ken Copes

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Paul is focusing on the intersection of technology and creativity. He is a partner at Epicly AI, an AI-powered platform for creating engaging digital content and a Creative Director at  Omnislash Visual, a visual branding and design studio.

Drop a line if you are interested in collaborating with AI and creative technology.

Email

driventocreatepodcast@gmail.com

Phone

203-693-1275